Tracy is an award-winning entrepreneur with over 27 years of experience with a focus on building globally recognized brands, raising capital, philanthropy, and pioneering research. As a public figure Tracy has traveled the world speaking in front of tens of thousands with her family story having been covered by some of the top media outlets in the world. Her former companies include an award-winning Los Angeles based marketing and graphic design agency, a globally recognized medical cannabis tincture company, she’s the founder of the 501c3 Saving Sophie named after her daughter, and the CoFounder of NKore BioTherapeutics where she currently operates as the Chief Communications Officer.

After her infant daughter Sophie’s brain tumor diagnosis in 2013, Tracy dedicated her life to helping patients who suffer from life altering ailments. Within a month of Sophie’s diagnosis, the Ryans became cast members in film and TV star Ricki Lake’s Netflix documentary Weed the People that followed the family for 6 years. After witnessing miracle after miracle in their own child who was using medical cannabis, they began working with thousands of patients to help guide them using plant medicine. In 2014 Tracy launched a medical cannabis tincture company called CannaKids that became recognized all over the world for trailblazing the use of cannabis for life threatening diseases, with a focus on pediatrics. Tracy sold CannaKids in 2020 to focus on NKore.

Tracy has worked extensively with medical researchers to find new approaches when treating cancer patients, including renowned cannabis research scientist Dr. Dedi Meiri located at the Tehcnion Institute in Israel. In 2018, Tracy shifted her focus to the work of Dr. Anahid Jewett after Jewett agreed to study Sophie in the hopes of finding a cure for her incurable, low-grade brain tumor.

Together, Tracy and Dr. Jewett conducted additional studies on 29 of Tracy’s cannabis patients that resulted in groundbreaking findings proving that cannabis has the ability to kill cancer stem and stem-like cells, as well as rebooting the patient’s fractured NK Cell system. Tracy is now a patent holder and co-inventor alongside Dr. Jewett with what Jewett calls the most important findings to date in cannabis research.

After years of research on Sophie, her incurable tumor is almost completely gone after receiving two infusions of her father’s Natural Killer Cells in late 2021, and an infusion of NKore's sNKs in December of 2023. It was initially discovered that Sophie had zero functioning NK Cells in her brain which led to the treatment the team is hopeful will ultimately be Sophie’s cure.